The mystery shopper program evaluator will appear to be a typical customer to the establishment. The information most often sought out by the mystery shopper program concerns employee to customer relations, employee performance, product quality or presentation of the establishment including cleanliness and convenience. This information helps management to identify areas of strength and weakness so they can take steps to correct the problem or potential problems before business is lost. They can fix many service or product potential problems. The mystery shopper program can be a very advantageous tool to management in the extremely competitive business environment of today.