Mystery shopping services are your form of market research. They gather information from a customer's perspective. Often times, this is done without the knowledge of the personnel where the shop is taking place. Mystery shopping services know that customer loyalty is the most important ingredient to any businesses long term success. This is especially true in retail sales environments since today there are so many businesses offering similar products and services. Does your competitor have the edge over your business? If so, why? Mystery shopper services can help you answer these questions. Utilizing the latest technology, secret shopper companies have the ability to conduct automated customer surveys with you real customers.