Maximizing Your Customer’s Purchasing Power

Was 2015 your company’s best year? Did your customer base expand like you hoped? Are you satisfied with your place in the market? If you answered no to any of the above, then you’ll want to continue reading. With a clean slate ahead of you, we’ve been giving a lot of thought to ways in … Continued

How Franchised Company Owners Protect their Brand with Mystery Shopping Programs

Franchise companies often find the mystery shopping programs we offer at Mystery Shopper Services such as On-site Mystery Shops, Telephone Mystery Shops, Web-Mystery Shopping, Price Audits, and Compliance Audits the most cost effective and positive way to protect their brand. We spoke with Joel Brenner, Marketing Director for 101 Mobility, a rapidly growing mobility and … Continued

Emerging Generation in the Global Marketplace

It’s no secret that in order to remain commercially relevant, businesses need to remain in touch with each emerging generation in the global marketplace. The Millennials and generation Z are next in line, and they are expected to outspend the Baby Boomers by 2018. Connecting with these generations requires awareness, intelligence, and cutting-edge market research … Continued

Manufacturers Can Evaluate Retail Branding Strategy and Increase Sales With Secret Shop Programs

Manufacturers Can Evaluate Retail Branding Strategy and Increase Sales With Secret Shop Programs Interview with a market research firm on manufacturer effectiveness with education and incentive programs for sales representatives at the retail level. For several years, we’ve worked closely with a prominent market research firm that is using mystery shopping to evaluate the share … Continued

Secret Shops Help Entertainment Destination Train and Reward Large Staff

Fair Oaks Farms is the largest Agritourism destination in America with a half-million visitors annually coming to enjoy dairy, pig, and craft adventures. Entertainment and experiential destinations must keep many aspects of “visitor experience” in tip-top shape to remain competitive. Jamie Miller, Attractions GM for Fair Oaks Farms spoke to us about how an Agritourism … Continued

Customer Service Versus Customer Experience: What’s The Difference…And Why It Matters

Customer Service Versus Customer Experience: What’s The Difference…And Why It Matters A blog share by Bruce Jones, Senior Programming Director, Disney Institute There is so much that makes up the customer experience. Service leaders like Amazon and Metro Bank London have several things in common. Topping that list is… Make it easy for customers to … Continued

Growing your share of brick-and-mortar business in an online world

A conversation with a successful community bank Consumers are increasingly going for online and mobile versus brick-and-mortar when it comes to purchases and services. However, there are some situations when meeting with a person in a physical location is necessary. Banking is one of those competitive services that must offer excellence online and in-person. According … Continued