Customer Service Versus Customer Experience: What’s The Difference…And Why It Matters

Customer Service Versus Customer Experience: What’s The Difference…And Why It Matters

A blog share by Bruce Jones, Senior Programming Director, Disney Institute

There is so much that makes up the customer experience.

Service leaders like Amazon and Metro Bank London have several things in common. Topping that list is… Make it easy for customers to do business with you.

Jeff Bezos, CEO of Amazon, and the 4th wealthiest person in the world said, “If you want more of something reduce the friction. If you want less of something increase the friction.”