CX Talks Atlanta Presents Secrets of Mystery Shopping to Improve CX

Learn about mystery shopping from the host of Food Network’s “Mystery Diners” and the President of “Business Evaluation Services”

What is mystery shopping? What makes mystery shopping different from other forms of measuring the customer journey such as CSAT studies, crowdsourcing, and traditional market research? How can a company implement mystery shopping into their business model as additional customer experience measurement for their customers?