The “hours or services may differ” alert made a permanent appearance on GMB profiles at the start of the pandemic. This new “updated by business” notice from Google seems to be a way for business owners to remove the “hours or services may differ” alert from their profile.
NOTICE: These alerts cannot be removed from the profile by the business. These are placed on all GMB profiles by Google.
What does this mean for local businesses?
Staying on top of your business hours is more important than ever, especially now that consumers will look for when the last time a business updated their hours. In fact, Yelp has been informing its users of hours updates since June.
When asked about the update we warn businesses about the risk of not updating their hours regularly.
“This new field now exposes how often a business updates their information. It’s more important than ever to maintain accurate information during this time and if that last updated hours change is from too far in the past that could turn off some prospects.”
As many brands are reopening across the country, having accurate online information is vital to increasing foot-traffic to your locations. In our Road to Reopening report, we found that consumers are still unsure of the accuracy of online business hours. Our data shows, that even as businesses are reopening, calls to businesses are still rising as many consumers call to confirm hours before visiting.