Your employees know your business processes well. They understand your brand messaging and vision and feel a general sense of connectedness to your organization.
Given this, many businesses choose to insource and have existing employees undertake new tasks rather than hiring freelancers or other agencies that don’t have an existing connection to your business.
In this post, discover exactly what insourcing is, the benefits it can bring to your business, and examples of scenarios that would cause you to use the strategy.
Insourcing is the process of using your organization’s employees to accomplish a task instead of a third party, like a freelancer. Insourcing can sometimes require hiring new talent to complete a task or creating an entirely new department.
Insourcing brings a variety of benefits to companies, like:
- Having more control over the decisions that go into tasks and projects because everything is kept in-house.
- Existing employees are experienced with brand messaging and the brand experience, so you don’t have to spend extra resources getting others up to speed.
- Communication isn’t tricky as you don’t need to reach out to third parties.
- You don’t need to share critical business information with external sources.
However, insourcing can also become costly if it requires hiring new talent or creating new departments to be responsible for specific tasks and projects. Employees can also become burnt out if they are assigned a heavier workload to accomplish projects, so some businesses elect to use outsourcing.
Insourcing vs. Outsourcing
Insourcing and outsourcing are opposites.
With outsourcing, a company hires an external third party, like a public relations firm, to complete a task, project, or take over a continuous function for the company. With insourcing, all tasks, projects, or continuous processes are done by internal employees, even if it means hiring new talent or creating new departments.