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Consumers want sustainability, but you need to meet them halfway. That’s the big takeaway from Blue Yonder’s annual sustainability survey. The supply chain company’s report found that consumers are eager for sustainability measures that prioritize reducing waste and saving money. It also found key hurdles to adopting sustainable solutions among consumers. Here’s what it means for business owners.
The sustainability market is growing.
Of the more than 1,000 U.S.-based adult consumers surveyed in February, 78 percent of respondents say sustainability considerations are important when choosing where to shop for and buy products. That number goes up to 85 percent for Gen Z and 84 percent for Millennials. Young consumers want more sustainable products and brands. They’re also willing to pay more for them. Nearly half of respondents said they would pay more for greener shipping options such as lower carbon footprint delivery and sustainable packaging, and 65 percent are willing to spend more on sustainable products.
Electric vehicle hurdles remain.
Consumers still have concerns when it comes to purchasing an electric vehicle. According to the report, 40 percent say they’re likely to purchase an electric vehicle as their next vehicle. That number rises to 55 percent for Millennials and 48 percent for Gen Z. Those surveyed cited fuel cost as the largest influence for them to purchase an electric vehicle. About two-thirds cite fear of running out of battery power and limited charging infrastructure as the biggest hurdles to buying an electric vehicle.
Food waste and packaging resonate most.
Consumers surveyed consider reducing food or inventory waste and using recycled material or recycled packaging to be the most important environmental practices a retailer or brand should adopt. And with only 17 percent trusting the accuracy of brand sustainability messaging, you’ll need to convince them.
How do your customers feel about sustainability?
Ask them, and we have the tools for you to do that and track responses on our PRISM management reporting website. We can even coupon to drive customers back to your store.
Give us a call, we’d love to become a partner in growing your service culture.
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BY NICK HAWKINS AND CARL PHILLIPS |
