… Not exactly the message you want your customers inferring from your website’s Thank You Pages, is it?
Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs.
Here, we’ll explore six different purposes of a Thank You page, along with six stunning examples of Thank You pages to inspire your own designs in 2021 and beyond.
Let’s dive in.
What is a Thank You page?
Your customers and leads see your Thank You Page immediately after completing a form or making a purchase on your web page. It acts similarly to a confirmation email — except viewers don’t have to choose to open it.
Think of a Thank You page as both the last step in your conversion process and the first step for customer retention.
The Thank You Page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate. The best way to do this? Make the next step(s) in the buyer or user journey:
- … Obvious and clear
- … Immediate
- And exciting or desirable.
What is the benefit of a Thank You page?
Think of it this way: you may never have an easier, more natural opportunity to give a customer something that pleasantly surprises them and precisely fits what they want.
How do you know what your customer wants? They just told you exactly what they want, by following a call-to-action on your site.
After someone follows the CTA on a landing page, take them to step two in their journey before they click away. Show customers you’re ready to deliver value time and time again.
For instance, if a customer makes a purchase on your site, use the Thank You page as an opportunity to add value through additional resources or content — which will build trust and delight customers.
Alternatively, you might use a form Thank You page as an opportunity to provide leads with next steps. If the lead downloaded a Social Media Calendar ebook, the Thank You page can list out alternative social media resources you’d like to provide.
To see this in-action, let’s explore Thank You page examples, next.
Thank You Page Examples
- Purpose: Contact Form Completion
Confirm to your customer that they completed their intended action successfully – and remind them what you will (and won’t) do with their information. Build trust and let them know you’re on their side.
Let consumers know you’re interested in delivering value … and won’t be emailing them just for the sake of it.
This is your best chance to convince consumers your brand is different, and it comes long before they run across one of your messages in their inbox.
Best Contact Form Thank You Page
Axis Social tells a big, layered story on their Thank You page for new contact form sign-ups. Thanks to careful layout and crisp design, they manage to push their primary CTA while also reinforcing social validation and trusted partners.