Source: Hodad’s Downtown
The photos and videos you pair along with each post description are just as important as the content. Google recommends photos on Google Posts to have a minimum resolution of 400px wide by 300px tall, in either JPG or PNG format. Video file sizes can be a maximum of 100 MB.
Your visuals should be high-quality and relevant to the general post. In the What’s New, Offer, and Event posts, you can add up to 10 photos or videos. Keep in mind that the order of your photos will be different across multiple devices.
Once you’re ready to post, click the “Preview” button to make sure the post is exactly how you want it to look, then hit “Publish”. It’s as simple as that!
- Monitor Your Performance
Analyzing the success of your Google Posts is an instrumental part of your GMB strategy. You can receive insights directly within your Posts tab, whether it’s for an individual post or posts from the last week or month. These insights will show how many views your post has received and how many times a customer clicked your CTA button. The summary view shows how many times your posts were viewed in the last week.
Understanding how consumers are interacting with your posts will help you improve your future content strategy.
Can I Create Posts to Google My Business with your Social Media Management tools?
Yes, if you’re a user you can easily create Google Posts through our dashboard with these steps:
- Open Social tab.
- Go to “Publishing”, select “Create a Post”, and select Google as the Provider.
- Decide what type of post you want to create.
- Add in your content.
- Hit “Publish”.
Don’t have our Social Suite? Speak with a representative today.
How Often Should I Post on Google My Business?
It’s important to consistently post on your GMB. Aside from Product, Offer, and Event posts, Google Posts will disappear from the top of your GMB profile after seven days, so it’s a good idea to create a Google Post at least once a week. This will help increase your click-through rates and chances of receiving more engagement on your GMB listing. It’s also important to note that you can only have 10 maximum posts live at a time.
Build Engagement on Google My Business
Your online presence on GMB is vital for driving consumers to your business. Google Posts is an integral feature that every multi-location brand needs to take advantage of. By establishing a consistent content calendar on your GMB profile with Google Posts, your business can reach and convert consumers at a much faster rate.
If you’re interested to see which areas of your GMB listings need optimization, you can receive a free snapshot by reaching out to us for a brand audit. This will provide you with an SEO analysis of how your brand’s locations are performing online.