We’ve been in your position

The Business Evaluation Services leadership team includes the founders of the most reputable customer service evaluation providers in North America – Business Evaluation Services, BMA, and Customer 1st. Each one brings success in creating and sustaining service cultures to owners and managers in hospitality, retail, banking, electronics, e-commerce, manufacturing, and more.


Proven leaders in guest service measurement and service culture development

We offer a full range of services proven to drive your sales up and develop a 5-star service culture mystery shopping, guest satisfaction measurement services, competitive price analysis, customer service training programs, compliance audits for all industries, and strategic Customer Experience Management consultation. We help you create and implement an on-going strategy that will have direct return on investment.


900,000+ experienced mystery shoppers

With 900,000 + experienced mystery shoppers, hand selected and deployed through our powerful web platform, we can service any location in the US, Canada, Puerto Rico, and pretty much anywhere else in the world.


A dedicated mystery shopping services team for every client

A dedicated Account Executive, Data Specialist, and Project Manager is assigned to a) customize a questionnaire, b) craft your service culture improvement program, and c) ensure that the data is actionable, accurate and delivered in customized reports, with the highest levels of integrity and security.


24/7, cutting edge data on the state of your brand

Executive summary reports, real-time data, graphical analysis, audio files and more arrive through one elegant, easy-to-navigate Client Dashboard. View graphs, charts, and rankings as well as question-by-question raw data from mystery shops, audits, and all other tools.

Some Of Our Clients

Industries We Serve

  • Restaurants and Bars
  • Retail - Online/Brick&Mortar
  • Banking
  • Hotels and Casinos
  • Automotive (Sales, Service, Parts)
  • Specialty Retail
  • Health Clubs
  • Theme Parks
  • Electronics
  • Storage
  • Manufacturing
  • Market Research
  • Grocery
  • Parking
  • Housing (New Sales, Rentals)

Call Us Today To Learn How We May Serve Your Needs

Your Complete Resource and Solution For Your Guest Satisfaction Measurement Needs