Hair Club for Men and Women

We’ve been utilizing Business Evaluation Services for a number of years and have them to be a great partner. The feedback has been valuable in providing genuine feedback on our Call Center and Consultation experience. When we do have questions, the team at Business Evaluation Services is quick to respond.



Utilizing a mystery shop program has allowed us to measure successes and offer detailed feedback on how to improve our skills. The staff at Business Evaluation Services is also top notch. I am consistently impressed by their proactive communication, quick responses, and attention to detail. Thank you!

Jami Spears
Training and Improvement Specialist


You and your team have been first rate. Professional, business savvy, results oriented, efficient, and collaborative.Your national scale and experience defining and running shopper campaigns was critical to success here – especial under the time constraints. Further results reporting was clear and easy to access from your site.

Harry Magazu

101 Mobility

In 2008 when we first started, there was a lot of flexibility in how we did things. But now with 54 owners and growing, it's important to have consistency across our brand nationally. We wanted a way to share our philosophy as well as methods to increase profitability without coming across as punitive with our franchisees.We want them to self-mange to our standards but without sounding parental or nitpicky. The feedback mechanisms available through Business Evaluation Services and the reporting dashboards they have developed enable us to encourage consistency with all of our franchisees.

Joel Brenner
Marketing Director

Fair Oaks Farms

Our goal is to find a way into the heart of every visitor. Business Evaluation Services is a great bad experience prevention tool. I want to prevent bad experiences for our guests. We have a large staff made up of guides, drivers, receptionists, and more. The training for our employees is extensive. The sharing of Business Evaluation Service’s information and how we incorporate mystery shopping into operations is part of our new hire orientation. It helps them understand our standards and how we evaluate employees. Service is number one for us, which is why we use mystery shop our staff.

Jamie Miller
Attractions GM

Angels baseball

Business Evaluation Services help with our on-going customer service training for a group of employees that play a critical role in delivering a great experience, whether the team is winning or losing.

Travis Roberts
Guest Experience Manager

All Pets Considered

Business Evaluation Services makes sure we are not missing the mark when it comes to providing superior customer service. From ensuring we have enough staff on hand to assist our customers to making sure our team on staff is acting according to expectation — we look forward to each chance we get to review a shop report. The shop reports are a valuable teaching tool for new staff members and a good reminder for more seasoned members of our team. In addition, we have gained new customers that started as secret shoppers and have gone on to be longtime customers.

Alison Schwartz

Hungry Hunter Steakhouse

I want to thank Business Evaluation Services for the wonderful job they have provided. With the accountability of staff and training tool, we have been able to take our social media reviews to a new level of success. Thanks again, keep up the good work.

Kevin Lawless

Performance Food Groups

It was our great pleasure to have Charles Stiles at our biggest event, with our top customers. This event is our way of showing our appreciation to our customers, and we could not have asked for a better keynote speaker. Charles truly delivered a keynote presentation on “Managing the Customer Experience".Charles' experience as a business owner, founder and President of Business Evaluation Services, a national mystery shopper company, makes him an expert at educating us on how to sustain a service culture, and create an awesome customer experience that will keep your customers returning.Using humor, life experiences and facts obtained through his business experiences, he created an engaging and informative presentation that our customers loved. His interaction with our customers after his talk only solidified the true customer experience.You can't go wrong engaging Charles in your event.

Valorie Copeland
Category Manager

Plato’s Closet

Business Evaluation Services secret shops have been invaluable to training our buyers," notes Farmer. "We conduct at least two shops per month, and it's well worth the cost. It keeps my employees on their toes, and the feedback makes for excellent training resources.

Grady Farmer

Intrepid Sea, Air & Space Museum Complex

The mystery shops you provide have really helped us pinpoint some of our strengths and weaknesses, and given us the opportunity to continually improve our operation. Thank you for the insight you provide!

David Krause
Senior Manager, Museum Services

Accountability Information Management, Inc

When Accountability Information Management, Inc., (www.a-i-m.com), a unique research company, was challenged by one of their clients with finding people who purchased a certain product, they realized quickly that there was no one in the two-step distribution business that would provide them or sell them a list of these buyers. “Nor could you send in people to interview consumers in their homes where this product was installed, even if you could find them,” said Jim Nowakowski, President of. AIM “Yet, we knew of secret shopper companies, so we hatched out an alternative strategy: tap the secret shoppers themselves for our research. In other words, we would ‘shop the shoppers.’” Nowakowski explains that Business Evaluation Services was the only one of the three shopper companies they vetted that took them up on that strategy (Nowakowski says the others wouldn’t even consider it). It turned out to be the best experience he could have imagined for his client’s project. Nowakowski, working with Carl Phillips, the VP of Sales and Marketing at Business Evaluation Services, put together a very unique approach that tapped the shoppers in the company’s wide shopper audience who owned AIM’s client product. “Not only did the results exceed our expectations,” Nowakowski said after conducting almost 60 interviews with Carl’s shoppers. “When the client changed the scope after the first few interviews, Business Evaluation Services didn’t skip a beat. They created a painless experience for us to satisfy our client’s needs. That’s why for flexibility in the age of COVID-19, Business Evaluation Services would be the one to tap not only for gaining knowledge about products and behaviors in traditional secret shopper mode, but also in hatching unique strategies that help you arrive at the truth around human behavior and products.”

Jim Nowakowsk

Carolina Bank

Carolina Bank can't fix a problem, if we don't know one exists. Business Evaluation Services help us know what we don't know. We want our employees to explain mobile banking benefits, how to utilize the features effectively, and generally walk them through the process. We use Business Evaluation Services data to coach to that type of service.

Phil Sizemore
Senior Vice President

Star Flooring

Business Evaluation Services is a great way to get an unbiased outside observers opinion of our store and associates. I greatly appreciate the service I receive from my account manager as well. If I ever have a question regarding a shop, she is quick to respond and dig in for more information.

Angie Ridder
General Manager

Embarcadero YMCA

A big thank you to Business Evaluation Services for their attention to detail and quick response time. Our organization has had a great experience working with their team of dedicated professionals. They are attentive, responsive and a pleasure to work with. Their shopping services have provided valuable feedback on our staff and have assisted us in creating a timely platform for staff coaching.

Jennifer Huge Trombley
Senior Director of Membership and Corporate Engagement

Boot Hill Casino

The team at Business Evaluation Services has completely updated our mystery shopping services. The online portal makes it easy for our entire team to view the responses real time. The BES team is extremely helpful in making any changes to the criteria for the shops. The cherry on top is the ease of coordinating the shops. From start to finish, Business Evaluation Services make it easy and better yet, the information is useful.

Jessica Rabe

ATH Power Consulting

Charles has a tremendous talent for delivering a captivating presentation in an easy-to-follow manner. The audience feels as if they are listening to a trusted friend, who they have known for a very long time, slide them fascinating and beneficial information during his time on the platform. Charles' sincerity in sharing his unique experiences in order to help others shines as he weaves together insightful anecdotes and actionable takeaways. He is an extraordinarily fulfilling speaker. Rich Bradley Chief Operating Officer, ath Power Consulting

Rich Bradley

Old Vinings Inn

I have worked with numerous secret shopping companies, but none compare in their wisdom or expertise. Consistent, transparent, and precise. Business Evaluation Services has truly provided feedback that is useful, timely, and helpful in improving the food and service we deliver every shift.

Lee Schulman

Cornerstone Education Group

Cornerstone Education Group has only been a client of BES for a few months. In that short period of time they have helped us uncover opportunities in our training process as well as giving us direct customer insight, rather than assuming the customer’s perspective. Jennifer, the account manager for our project, is very knowledgeable and more than willing to help. I greatly value the partnership we have developed with BES.

Josh Britton

Growing Room Child Development

It was a pleasure having Business Evaluation Services organize our mystery shops. We learned a lot from the mystery shops and they were responsive to any questions that we had through out the process. I plan on doing mystery shops regularly with Business Evaluation Services. This was our first time doing anything like this and it is a valuable tool for training and growth. Thank you!

Shana del Castillo


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