In the example, you can see that all of the Walgreens locations use “Drug Store” as their primary category. This is how you can determine the best primary category your business should use for its GMB profile. Here are some additional tools to help you perform the best keyword analysis for GMB categories:
By now, you should have a list of terms that include keywords with the highest search volume and are relevant to your business, as well as keywords that your competitors are using. This list will be helpful for your next step in choosing your business’s secondary categories.
Step 3 – Choose Your Secondary Category
Although your primary category holds the most weight for Google’s search algorithm, your secondary categories are still very valuable for communicating your business’s services to consumers. Your first choice for secondary categories should be any keywords that came in as a close second to being used as the primary category.
Use your secondary categories to help describe additional service offerings or other unique features not covered with your primary category. For example, if your business is a bank that offers special financial services such as investment banking or bankruptcy services, add that as your secondary category. If you’re a retailer like Walgreens with a pharmacy or photo booth, use categories that best reference these offerings.
Step 4 – Update Your Categories Regularly
It’s a good practice to regularly monitor your categories on Google My Business. Depending on the seasonality of your business or any new changes, you may find that your existing categories aren’t as relevant anymore. In addition, Google is always adding and removing categories. Monitoring your categories will ensure that your GMB profile is always up-to-date with the most accurate categories.
If you feel like your categories aren’t working for you, try switching your categories around. The best way to find out if you have the right categories is to test it – so there’s no harm in trying different categories to see which ones have the best results.
Having the right GMB categories on your profile requires enough research to ensure it matches search phrases consumers use to look for your business and is boosting your online visibility. Taking the time to regularly monitor and research GMB categories will help optimize your GMB profile and ultimately drive more traffic to your business.
“By being visible online for a variety of categories, businesses are able to capture and widen their customer base. Our rank tracking tool is designed to help its customers gain an understanding of which categories are working and which they are not visible for. Ensuring those categories are converting to customers is vital for businesses to succeed,” said Rachel Larsen, Product Marketing Manager.
If you’re a multi-location business, a tool like PRMS can help you manage your GMB profile seamlessly with our local SEO and reputation management solutions. Learn more about how you can improve your local SEO strategy and beat competitors with a free demo today.